X-HIBIT

at the

1997 ADVENTURE SPORTS

X-Po

Market Your Business Face-to-Face

to an estimated attendance of

20,000 People In Just 3 Days

Reach More Contacts in 3 Days

Than The Average Retail Business Reaches In An Entire Year

Meet thousands of qualified customers

and

Create extensive lead lists for year-round business

"... utilizing trade shows as part of your marketing strategy is the right decision
because study after study has shown... (they're) the least expensive method of
generating potential new leads..."

Scott Clark
The Company Doctor
Philadelphia Business Journal

combination

BOOTH / ADVERTISING RATES

1 booth & 1/4 page....... $ 935
2 booths & 1/2 page... $1,765
3 booths & full page.... $2,925
4 booths & full page.... $3,375

the above prices reflect a 10% combo discount

1 booth w/out ad.......... $ 600
add'l booths w/out ad..... $ 500

PROGRAM AD RATES & DIMENSIONS

1/8 page.....$225...v(2 3/8" x 6 1/8") h(5" x 3")
1/4 page.....$440... (5" x 6 1/8")
1/2 page.....$860...v(6" x 12 3/4") h(10 1/4" x 6 1/8")
full page..$1,650... (10 1/4" x 12 3/4")

spot color...$125
full color...$250

Deadline For Advertising:

TUESDAY - 5/20/97

2 days prior to showtime the

Ad Content Program Guide

will be inserted into

MONTGOMERY NEWSPAPERS

reaching over

65,000 Households in Montgomery, Bucks and Chester Counties

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